Overview
- User Research
- Market Research
- Brand Design
- Design Direction
- Interaction Design
- Visual Design
- Rapid Prototyping
Recreating the app which is easy-to-use & engaging for new users as well as experienced sports enthusiasts
The SportsTak is a comprehensive & user-centric platform designed to cater to the diverse needs of sports enthusiasts globally.
Offering a seamless & dynamic experience, the app provides users with
real-time scores, live updates, and engaging highlight videos across a multitude of major national & international sports. Whether you are
- an avid follower deeply invested in the global sports scene,
- a casual viewer looking for quick & accessible sports updates, or
- a casual observer seeking simplicity and clarity in sports content, this app offers a tailored experience for all.
With a user-friendly interface, the app ensures effortless navigation, making it easy for users to access the information that matters most to them.
Through research, innovative design, and trust-building prototypes, I transformed adversity into an opportunity to bring Sports closer to users and partners alike.
/ User Research
Questions from Discovery Workshops
In early discovery workshops I had facilitated, some outstanding questions emerged from the team.
/ Survey
Consumer Research & Competitive Study
To better understand these questions, we started with a consumer survey to see how often people use platforms like ours. Also by looking at our competition and using our earlier research, we got more ideas and started designing the first versions of the SportsTak app.
/ Empathy Map
To craft a precise user persona, an empathy map is essential.
This tool aids in comprehending our users’ needs, uncovering what they think, feel, see, hear, and do.
/ Wireframes
The essential blueprints, outlining the app's structure and functionality, ensuring clarity in design and streamlining the development process.
They serve as a crucial visual guide, aligning stakeholders and developers on the envisioned user experience.
/ High-fidelity Designs
300+ Screens*
Excluding Light theme
